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New Ibanez MASA90 Acoustic Electrics

SX90BK (left) and GX90BK (right)
April 25, 1999

The 1999 Winter NAMM show saw the debut of Ibanez' new line of MASA90 acoustic-electrics which feature an all new magnetic soundhole pickup design. "Some players find that piezos are somewhat cold," commented Ritchie Umemura of Ibanez USA's acoustic division. "Magnetic pickups are warmer, but they often lacked clarity. And the balance was never right between the outputs of the wound and unwound strings. our new MASA90 pickup and EQ offer the clarity and balance of a piezo with the warmth and fullness of a magnetic pickup."

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Continued Mr. Umemura, "the pickup is one difference between the MASA90 and most other acoustic-electrics. But the other important differences are the slimmer necks and non-traditional appearance. These aren't traditional acoustics. MASA90 guitars are acoustic guitars designed for the electric rock and roller."


Specifications:

MASA90 Model GX90BK SX90BK
List $699.99 $799.99
Available Finish Gloss Black Gloss Black
Top Solid Sitka Spruce Solid Sitka Spruce
Back/Sides Mahogany Mahogany
Inlay Pearl Dot Pearl Dot
Tuners Die-Cast Die-Cast
Electronics AP1 Magnetic Pickup with 3-Band EQ AP1 Magnetic Pickup with 3-Band EQ
Case PF50C AC100C
Case List $129.99 $129.99
Other information Larger body version (original body shape similar in size to dreadnought) Smaller body cutaway version (similar in size to a solid body electric) with 24 3/4" neck scale

For more information, contact Ibanez at http://www.ibanez.com

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