Amplifier or Lunchbox?Back-To-School Gift Ideas From Fender July 4, 2000Just in time for both the back-to-school rush and the impending holiday season, Fender's Strings, Parts & Accessories (SPA) division will offer a very special collectible care package for the musician in your life. Borrowing from the success of last year's promotional Fender Lunchbox, SPA has designed a second edition that's packed with everything a guitarist needs to keep an electric guitar in tip-top playing condition.
The Lunchbox itself is fashioned after a Fender amplifier, complete with input jacks, control knobs and a red amp jewel. While last year's promotional Lunchbox was Tolex "covered", this new offering goes after the truly classic look of Fender Tweed amplifiers.
Says Jeff Moore, Director of Marketing for Fender SPA, "We had a lot of fun making these last year. They were a great promotional tool for dealers, but consumers wanted to buy them - in most cases many more than just one! We decided to go one step further this time and make them a complete package with the accessories that all guitarists need." Inside the Fender Lunchbox is an embroidered velour Fender accessory pouch, which holds three sets of Fender 150L Nickelwound Bullet-End Strings, twelve Fender Classic Celluloid Picks, a Fender Cotton Guitar Strap and Fender Guitar Polish. "It's the perfect back-to-school and holiday gift," adds Moore. "You get everything you need to keep your guitar in shape, and it's all in a package that's destined to be an instant collectible." Available for order through Fender Strings, Parts & Accessories as of July, 2000. MSRP is $69.99. For more information, visit their web site at www.fender.com. |
