Squier Bass Pak Aims for First Time Buyers
July 11, 1997
Looking for a one-stop solution for first-time bass buyers who tend to
agonize over what they need to buy to put their combo in overdrive? Fear no more.
Fender Musical Instruments has just rolled out the Squier Bass Pak -- a colorful,
easy-to-carry, point-of-purchase display box that contains a Squier Affinity SRS
P-Bass, gig bag, Squier BP-15 amp, strap, CRIBNOTE(TM) tutorial and cord.
"The success of the Squier Strat Pak has proven that this type of
packaging appeals to first time buyers of musical instruments," stated Joe
Carducci, marketing manager for Fender's imported guitar division. "The concept
behind the packaging is to make the purchase easy. In praise of the packaged
concept, retailers have reported that they don't have to 'give away' a strap, cord
or gig bag in order to close the sale of only a guitar. There's one price, and
everything needed is contained in one box."
The Affinity P-Bass features a solid hardwood body, one-piece maple neck,
9.5-inch radius neck, rosewood fretboard, split single coil pickup, single-ply
pickguard and chrome hardware. The Bass Pak's easily portable Squier BP-15
amp boasts 15 watts of pure power, an 8-inch speaker, 3-band EQ, headphone
jack and external speaker jack.
A cool feature of the Bass Pak is the inclusion of CRIBNOTE -- a unique
visual aid that helps learning players navigate the fretboard and learn notes as
well as patterns. CRIBNOTE consists of vinyl strips that adhere to the side of the
neck. Instructions are included.
The Squier Bass Pak will be offered throughout the year. U.S. suggested
retail price is $490.00. For more information, visit their web site at www.fender.com. |
