Fender Shows New California Clears Picks
July 11, 1997
Fender Musical Instruments has unveiled California Clears - a new line of
guitar picks that are uniquely colorful, resilient and affordable.
"With the new California Clears, we've come up with a line of picks that tie in
to Fender's history - California, guitars, surf, reverb and rock n' roll," said Brad
Townsend, vice president of marketing for Fender's strings, picks and accessories
division. "We have developed several attractive POP displays for our dealers to
help in the launch of this exciting new product. Dealers can display a colorful
counter bowl containing nine gross of picks, a complete display of prepackaged
12-packs or can order each gauge by the gross or in three gross refills."
Inspired by actual vintage Fender guitar colors, California Clears are
offered in thin, medium and heavy gauges. Transparent color choices include
Candy Apple Red, Surf Green, Lake Placid Blue, Shoreline Gold, Shell Pink and
Burgundy Mist. For more information, visit their web site at www.fender.com. |
