TC Electronic US Now Distributes Dynaudio
July 23, 1999TC Electronic officially takes over the responsibility
of distribution and marketing of Dynaudio Acoustics' product line in North
America. "Both the TC Electronic and Dynaudio Acoustics product lines
are made for the professional audio engineer, who looks for quality tools.
Since both product lines are purchased by the same type of customers, we
believe that there is a very strong synergy in utilizing the powerful TC
sales and marketing engine to promote the Dynaudio Acoustics product line",
said Dynaudio CEO Wilfried Ehrenholz.
TC Electronic CEO Anders Fauerskov comments: "Among audio professionals
worldwide, Dynaudio (DA) products are known and respected for their uncompromising
quality. While the position of DA's product range in top-end studios is
second to none, we see opportunities for DA's strong range of near- and
mid field monitors in a broader market. A unique marketing profile and
wide distribution are important parameters to build this market and this
is where TC will focus."
"Our first objective will be to create better awareness of Dynaudio
products and their qualities in North America," comments US Marketing
Manager, Kent Ormiston. "The increasing amount of successful high
end products in the pro-audio market clearly points out that truly great
products will always find their way to the top once the public is made
aware of their presence.... that is our goal - then, let the products
speak for themselves."
Carsten Lebeck will be overall responsible for building the Dynaudio
Acoustics business. Carsten has a substantial background in sales, marketing
and business. Prior to relocating to Tokyo to build TC's Japan and Asian
operations, he was International Marketing Manager as well as UK sales
manager at TC. He is currently running the TC Japan office and TC's Asian
operation, but will be ready to commence in his new function starting
August 1st 1999. "I am looking forward to work with the excellent
DA products and see plenty of opportunities to strengthen the DA profile
utilizing TC's worldwide infrastructure for marketing, distribution and
service. Working with Andy Munro to maintain the strong position of DA
in top studios while making the near- and midfield range more visible
are the initial priorities" commented Lebeck. All custom Dynaudio
speakers (supplied through Munro Associates) still will be distributed
by AXI, former distributor of the DA near and mid field monitors. For more information,
visit TC Electronic at www.tcelectronic.com..
Dynaudio's web site can be found at www.aximarketing.com. |
