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New Attitude Billy Sheehan Bass From Yamaha

February 6, 2000

In celebration of the tenth anniversary of the Attitude electric bass line, a product of the collaboration between bass virtuoso Billy Sheehan and Yamaha Guitar Development, a limited edition, commemorative instrument will be introduced at Winter NAMM 2000. Only 100 of the custom signed and numbered units will be manufactured beginning April 2000. The release also coincides with the tenth anniversary of Yamaha Guitar Development–the company’s r &d, artist relations and custom shop–which works closely with artists such as Sheehan to develop new and innovative instruments.

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The Attitude Electric Bass contains many features that are usually found only on custom instruments, including a DiMarzio® P-style pickup, a neck position DiMarzio Woofer and separate pickup outputs. The all-maple neck is scalloped at the upper frets to the A and G strings for bending and flashy improvisation. For additional effects, a Hipshot® "D" Tuner™ lever lowers the bottom string from E to D.

The Tenth Anniversary edition will feature a custom finished body, fingerboard and headstock, plus a special "Tenth Anniversary" decal. The backplate of each instrument will be personally signed and numbered by Sheehan.

"Yamaha is proud of the relationship we have with Billy Sheehan," states David Bergstrom, director of marketing, Combo Group, Pro Audio & Combo Division. "He has really changed the way the electric bass is perceived and played–it’s no longer just part of the rhythm section. That’s evident in the great products that he and Yamaha Guitar Development have created over the years. Since this is also YGD’s tenth anniversary, the commemorative Attitude is a fitting tribute."

For more information, visit Yamaha's web site at www.yamaha.com.

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