New SGV Series Guitars from Yamaha
  February 6, 2000
Yamaha Corporation of America debuts the new SGV Series guitars
at Winter NAMM 2000. Two new models–the SGV300 and SGV800–are
designed for players that demand a sound, style and look that is a step
outside the norm. The radical look of these instruments, combined with
great-sounding pickups and a unique tremolo system, are a testament to
Yamaha’s history of producing original electric guitars. The units
will begin shipping in April 2000.
"Yamaha is excited to introduce a new guitar line that boasts an
innovative and original design," states David Bergstrom, director
of marketing, Combo Group, Pro Audio & Combo Division. "Our dealers
will now be able to tap into an alternative consumer base that has really
exploded."
The
physical design of the SGV Series is based upon the vintage Yamaha SG
line dating back to 1966. Yamaha was the first guitar manufacturer to
introduce the angled "samurai" headstock shape, which has since
become an often-imitated characteristic of electric guitars.
Both models feature a flat top, solid alder body; a 12-degree angled,
color-matched headstock; chrome hardware; 3-position toggle switch; volume
and tone control knobs; a fast, thin maple neck; roller bridge; and rosewood
fingerboard. To complete the extreme look, players can choose from a variety
of finishes that include Black Sparkle, Red Sparkle, Blue Sparkle, Pearl
Green, Vintage Yellow and Red Metallic.
The SGV300 and SGV800 contain innovative electronics which are original
Yamaha designs. An incredibly smooth, non-locking tremolo system, plus
single coil Ferrite and Alnico V pickups produce a sound which is vintage,
yet makes an ideal contribution to the music scene of the 21st century.
"The SGV300 and SGV800 offer today’s guitarist a radical alternative,"
notes Gary Cook, Guitar product manager. "With a wild-looking body
design and innovative features, it’s an extreme instrument for the
extreme guitarist."
For more information, visit Yamaha's web site at www.yamaha.com. |
