Parker Guitars Opens Custom Shop
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Spanish Fly
(Click for a close-up) |
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Fly Supreme
(Click for a close-up) |
Massachusetts Based Guitar and Bass Manufacturer to Craft Custom Models on
Order December 26, 2002
Parker Guitars announced
the opening of the Parker Custom Shop. Beginning January 1, 2003,
consumers will be able to place orders with authorized Parker dealers for
custom models. A variety of options will be available including the choice
of special woods, pickups, frets and tuners. In addition, guitars no longer
in standard production will also be available.
"The Parker Custom Shop will enable us to fill the immediate needs of our
customers on a consistent schedule," states Drew Hannah, CEO of Parker
Guitars. "This will also allow us to focus our sales and marketing
strategies around our core models."
Several popular, high-end professional model Parker Guitars will now be
available through the Parker Custom Shop including the Spanish Fly, a
diverse electrical/classical nylon string guitar, the Fly Supreme, a figured
Maple body guitar retailing for more than $5000, the Fly Artist, Fly
Concert, Fly Jazz and the Hardtail.
With standard production streamlined, Parker plans to increase production of
its core models, the Parker Fly Classic, Fly Deluxe, NiteFly SA and NiteFly
M, the Parker P-Series and the heavily back-ordered Parker Fly Bass. The
Parker 4- and 5-string Basses began shipping in October 2002, but player
demand has continued to outpace production.
"We can't make the Fly Bass quickly enough," adds Executive Vice President
Norm Fitton. "The demand for the Bass has been far beyond what we had
initially imagined. By designating several models as Custom Shop
instruments, we will be better equipped to meet the demands of our retail
customers, as well as the worldwide marketplace."
For more information, visit their web site at www.parkerguitars.com. |
