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127th AES Convention Coverage (New York, NY Oct. 9-12)
Summer NAMM 2000
PRESS RELEASE
You May Want to Sit Down for this One
July 22, 2000
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Since their introduction three year ago as a retailer promotional incentive, Fender Barstools have been a prized and rare possession among musicians and collectors. This summer, the wait is over. Beginning at the NAMM show in Nashville, Fender’s Strings, Parts & Accessories (SPA) division will offer for the first time to consumers a chance to own a Limited Edition Fender Barstool. "Not a day goes by," says Jeff Moore, Director of Marketing for SPA, "that we don’t get a phone call from either a dealer or a consumer asking how they can buy a Barstool. Literally, we’ve received thousands of requests, but the stools have only been promotional items in very small quantities for dealers . . .until now." The 30" Limited Edition Fender Barstool is the ideal height for playing the guitar or bass while seated, and it’s comfortably padded for long sessions. For practicing, small venues or simply a place to rest between sets, the Fender Barstool is the perfect alternative to sitting on an amplifier. In the retail environment, nothing will catch the eye better than an in-store display that also serves as a demo accessory. "Chances are," says Moore, "that somebody who sits down to test drive a Fender guitar will more often than not walk out with the Fender Barstool as well!" The Limited Edition Fender Barstool features a silver Fender logo with a silver sparkle border. Height is 30". Quantities are limited at an introductory MSRP of $119.99. For more information, visit their web site at http://www.fender.com/.
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