127th AES Convention Coverage (New York, NY Oct. 9-12)

Summer NAMM 2000

PRESS RELEASE

Just in Time for School . . .

July 22, 2000

MA-1 MC-1 DG-6

A recent move to strengthen the Squier brand name as the best value in the guitar industry has placed three acoustic guitars in its soon-to-be introduced fall line-up. Ideal for beginning guitarists, the new 3/4-size MA-1 and MC-1, along with the entry-level DG-6 dreadnought, will be the first acoustic guitars ever introduced by Squier, which will debut at this summer’s NAMM convention in Nashville.

Says Keith Brawley, Fender’s Vice President of Strategic Brands, "The brand name Squier means value for guitarists and for over 15 years, it’s been the leader in its category of electric guitars. Musicians know that when they buy a Squier, they are getting a guitar that’s worth every penny they spend, and now we can offer that same value with a line of acoustic guitars."

For young guitarists, beginners who prefer a small-sized acoustic guitar, or school music programs looking to stock their classroom with affordable instruments that they can rely on for years, the 3/4-size steel-string MA-1 and nylon-string classical MC-1 acoustics from Squier are an ideal solution. Both guitars feature agathis sides, back and top for optimum tone, and both come with a rosewood fingerboard. MSRP for the MA-1 steel string is $139.99, MC-1 Nylon String is $129.99.

Also for beginners, as well as for those who want an affordable full-sized acoustic guitar that has all the tone of a more expensive model, the new DG-6 from Squier delivers. Again, agathis sides, back and top are featured on the DG-6, which has a natural satin finish. It comes with a rosewood fingerboard and bridge, along with chrome-plated tuners. MSRP for the DG-6 is $179.99.

For more information, visit their web site at http://www.fender.com/.

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