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PRESS RELEASE

AT4033/SE Special Edition Cardioid Capacitor Mic from Audio-Technica

In commemoration of the 10th anniversary of one of the most popular microphones

July 20, 2001

Commemorating the 10th anniversary of the introduction of the AT4033, Audio-Technica has chosen the 2001 Summer NAMM Show to launch their new Special Edition AT4033/SE Cardioid Capacitor Microphone.

Featuring the same performance and specifications as the original AT4033, the new AT4033/SE includes a re-engineered shock mount, a dust cover, and a custom wooden microphone case. The AT4033/SE features a cardioid polar pattern and utilizes a vapor-deposited gold-plated aged-diaphragm capacitor element with an internal baffle plate to increase the signal-to-noise ratio of the microphone system. This 2-micron-thick gold-plated diaphragm provides accurate reproduction of even the most subtle sounds, especially high-frequency signals not easily reproduced by conventional large-diaphragm condenser transducers. The AT4033/SE has an extended flat frequency response of 30-20,000 Hz, a wide dynamic range, and the ability to handle high SPL’s (up to 145 dB, 1 kHz at 1% T.H.D., 155 dB with 10 dB pad) without sacrificing high-frequency performance. The AT4033/SE features a floating-construction element to achieve peak performance and isolation from noise and vibration. In addition, the AT4033/SE has a newly-designed heavy-duty shock mount to provide the ultimate in mechanical isolation and secure mounting.

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"Audio-Technica started a project in the late 1980’s to develop condenser microphone technology that would deliver performance comparable to the industry standards, but could sell for less than $1000.00, which at the time was unheard of," stated Jackie Green, VP R&D/Engineering. "We worked for three years to refine design and production techniques allowing us to produce a microphone to accomplish our goals. We looked at diaphragm material, aging, suspension and damping for more linear performance over a broad frequency range and at high SPL’s. Our production methods allowed us to produce a consistent microphone with outstanding performance that does not vary from unit to unit over time. No matter how many thousands we have made, each AT4033 performs the same. That’s why over the years, the AT4033 has become a favorite for industry leaders like Phil Ramone, Alan Parsons and Ed Cherney."

The AT4033/SE will be available August, 2001 with an MSRP of $529.00.

For more information, visit their web site at www.audio-technica.com.

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