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PRESS RELEASE

Gibson Montana Introduces Blues King Guitar

July 24, 2002

Gibson Montana introduces the L-Series Blues King Model, with the small-body shape of the 1930s Gibson L-00 but with a slightly shallower body depth for a fuller, more balanced tone.

"The new Blues King takes the traditional Gibson L-Series design a step forward," says Henry Juszkiewicz, Gibson chairman and CEO. "The L-Series flat-tops have been favorites of blues guitarists from the very beginning, and we believe the Blues King will inspire a new generation of artists to carry on a great American art form."

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The Blues King has a Sitka spruce top, plus mahogany back and sides that contribute to a warm, balanced tone that is enhanced by the body depth (7/8-inches shallower than a standard L-00 at the end pin). It has the classic early sunburst design with simple dot inlays on the fingerboard. The portable guitar is light, comfortable to play, and comes equipped with a Gibson gig bag.

For more information, visit their web site at www.gibson.com.

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