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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
M25C Phono Cartiridge from Shure Now Shipping
July 22, 2002
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Well-suited for virtually any DJ application, the new M25C phono cartridge from Shure is a fundamental, mix/spin needle capable of delivering high output, solid bass, and transparent midrange performance. Designed using the same Type I cantilever technology utilized by Shure's M35S and M35X cartridges, the M25C offers sound reproduction at all audible frequencies, and tracks with a force of 1.5 to 3 grams to provide high skip resistance while keeping record wear at a bare minimum. Employing a standard 1/2-inch tone arm mount, this latest addition to Shure's premium line of DJ cartridges maintains an essentially flat frequency response from 20 to 20,000 Hz. Backed by a full one-year warranty, accessories offered with each unit include an extra set of four headshell wires (4-99), a stylus cleaning brush, user's guide, all mounting hardware, and a stylus guard. Replacement needles are sold in four and 12-pack configurations, or singly. An optional needle to facilitate wide-groove and 78 rpm recordings is additionally available. Now shipping around the globe, the M25C has a suggested retail price of $39 USD. For more information, visit their web site at http://www.shure.com/.
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