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PRESS RELEASE

Epiphone Alleykat to Go Digital

July 20, 2003

The Alleycat, Epiphone's single-cutaway semi-hollowbody guitar, will be the standard-bearer for new digital guitar technology in the Epi line. The Digital Alleykat will feature the MaGIC digital protocol and six-way hex pickup developed by Gibson Labs, the technology division of Gibson Guitar.

The Epiphone Digital Alleykat is currently in development, with the first production models planned for early 2004.

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MaGIC - short for Media-accelerated Global Information Carrier - makes standard Cat-5 Ethernet cable act like a super cable, with a control stream 100 times as powerful as MIDI, eliminating latency and jitter. The HEX pickup measures both up-and-down and side-to-side string vibrations and delivers a separate signal for each individual string. MaGIC and the HEX pickup were developed by Gibson Labs.

For more information, visit their web site at www.epiphone.com.

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