Fender Open Up Tonal Possibilities with S-1 Switch
July 18, 2003
Fender has
introduced their latest innovation in guitar technology, the S-1 Switch.
Mounted directly onto the volume control pot on all Fender American Series
Stratocaster guitars with humbucking pickups, the new S-1 Switch literally
opens up the Strat guitar to entirely new ranges of pickup configurations
and guitar tones.
The new S-1 Switch is the answer for players looking for
Fender guitars with humbucking pickups, but who also want all that the
classic Fender single coil sound has to offer. The new Fender American
Series guitars with humbucking pickups come with the standard Fender
five-way pickup selector switch, but with the new S-1 Switch engaged,
players can enjoy the added versatility of an endless array of new pickup
configurations not previously offered on Fender guitars.
Says Richard McDonald, Senior Vice President of Marketing for Fender, "The
Stratocaster guitar is truly one of the most versatile instruments ever
created, but players wanting a humbucking pickup sound in addition to a
three single coil sound have had to rely on two different guitars with two
different pickup configurations in the past."
Adds McDonald, "The S-1 Switch is an amazing new system that easily combines
both of these configurations. For the first time, players can enjoy
everything that a Stratocaster guitar can be with the push of a button,
right there in one guitar."
The Fender American Series guitars that will come equipped with the new S-1
Switch include the American Series Stratocaster HSS (one humbucking pickup,
two single coil pickups) and the American Series Stratocaster HH (two
humbucking pickups).
All of the new Fender guitars with S-1 Switch are to be manufactured at
Fender's state-of-the-art facility in Corona, California.
US MSRP is $1227.99.
For more information, visit their web site at www.fender.com. | 
