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PRESS RELEASE

ESP Standard Series to Offer Custom Shop Quality for Under $2000

July 18, 2003

Standard Series Viper in Camouflage
(Click for a close-up)

Standard Series Eclipse-II
(Click for a close-up)

The cost of owning a custom shop instrument can be prohibitive to many, but ESP Guitars is hoping to change that with the introduction of their new ESP Standard Series guitars.

According to the company, custom shop quality will come to the production line with these new Standard Series models: Eclipse II, a single cutaway, arched top solidbody with premium quilted maple top, set neck construction, and mahogany neck. The Horizon-NT II is a double-cutaway arched top–with quilted maple top–and neck-thru-body construction. The M-II has an alder body and is available with rosewood or maple fretboard. And the Viper is a set-neck available in both camouflage and black.

All Standard Series guitars feature: Seymour Duncan or EMG pickups, Original Floyd Rose (on the M-II) or Gotoh bridges, premium quality woods, and the craftsmanship and durability you'd expect from a top-line ESP guitar.

US Retail Prices:

Eclipse-II - $1899
Horizon NT-II - $1899
M-II - $1699
Viper - $1799 (Camouflage $1899).

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