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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
NAMM: Titanium Cymbals Debut at NAMM
July 22, 2003
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The Avedis Zildjian Company has announced the introduction of the new ZXT Titanium Sheet Bronze cymbal range. ZXT Titanium offers the first-ever silver colored titanium coating on Sheet Bronze cymbals with a new technologically advanced laser engraved logo. Single cymbals are available August 1st, 2003 and box sets are slated for a September 1, 2003 launch. The titanium coating is applied using a vapor deposition process, which allows the cymbals to be coated evenly. Titanium is known for its corrosion resistance, light weight and durability. It is commonly used on sports equipment, aerospace structures and for manufacturing compact discs. The ZXT Titanium and Zildjian logos are both laser engraved into the titanium finish which gives the cymbals their unique and upscale appearance and ultimately making it nearly impossible for them to wear off. Following the highly successful launch of the ZXT Superior Sheet Bronze cymbal range last year, the new ZXT Titanium cymbals offer a comprehensive range of sounds with a mirror-like silver colored titanium finish. Utilizing the same hammering and lathing techniques as ZXT, the new ZXT Titanium cymbals have an even brighter and more powerful sound. Available in both a "Pro" and a "Rock" weight, the Ride cymbals have a clear "ping" sound and great projection, while the HiHats have a bright and defined "chick". The Crashes, available in a variety of sizes and weights, are ideal for any application. The perfect add-ons to any cymbal set up, the ZXT Titanium cymbal line also includes a China and a Splash cymbal that have a unique bright and colorful sonic quality. Gregg Stein, Product Manager, Sheet Cymbals commented, "ZXT Titanium cymbals are as pleasing to the ear, as they are to the eye, and it doesn't cost an arm and a leg. Drummers have been asking for a high quality, silver-colored cymbal for some time." The new ZXT Titanium cymbals can be purchased separately or in box-sets of factory recommended cymbal set-ups: the ZXT Titanium Pro 4 Pack, which provides a versatile set-up for all around usage, and the ZXT Titanium Rock 4 Pack, which contains a selection of "Rock" models ideal for louder, heavier music. As an added value, the 10" ZXT Titanium Flash Splash is included in both Rock and Pro box sets. For more information, visit their web site at http://www.zildjian.com/.
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