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PRESS RELEASE

Fender and Squier Guitar/Bass Packs Revamped

(Click for a close-up)
July 24, 2004

The Squier Affinity Strat and Bass Packs, as well as the Fender DG-8 and Squier SA-100 Acoustic Packs, are getting a facelift for 2004. With upgraded features, added accessories and eye-catching new packaging designs, the updated Fender and Squier Packs offer more value.

For the Strat and Bass Packs, newly upgraded metallic colors offer players a choice of either Metallic Red or Metallic Blue. The new colors are prominently featured on the new packaging, which is designed to serve as its own display and to better highlight the Pack's contents on the retail floor.

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Increasing the value proposition again, the new Strat and Bass Packs have added high quality padded stereo headphones to their included accessories. These new headphones feature a cord mounted volume control and adapter. For the Bass Pack, the all new Fender Rumble 15 bass amplifier has replaced the Fender Frontman 15.

The new Fender and Squier packs are to begin shipping immediately.

For more information, visit their web site at www.fender.com.

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