Ableton And SONiVOX Announce Technology Licensing Partnership
July 15, 2006
Ableton, premier provider of music software, announced a technology licensing partnership with leading soundware provider SONiVOX (formerly Sonic Implants). Under the terms of their agreement, Ableton will incorporate a selection of premium SONiVOX instruments into Live 6, adding a comprehensive instrument collection to the award winning music creation, production and performance suite.
Dedicated to sound quality, playability and efficiency of workflow, SONiVOX (formerly known as Sonic Implants) is the virtual instrument provider of choice for leading composers, musicians and producers worldwide. SONiVOX instruments will be seamlessly integrated into Live 6, substantially extending the ability of Live users to do what they do best—make the most of each phase of the music-making process. An initial set of multi-sampled instruments will ship free with Live 6 with additional Expansion Sound Sets to be released in the near future.
Gerhard Behles, Ableton CEO, comments: "With the SONiVOX instruments, Ableton Live will become an even more responsive and musical tool for the composers, musicians and producers that have come to rely on Live for innovative solutions to their creative needs." SONiVOX President and Founder Jennifer Hruska agrees: "We are extremely excited about this partnership and the contribution it allows us to make toward enriching the full musical experience of Ableton's creative community."
Formal unveiling of the partnership will be take place at the NAMM Summer Session 2006, July 14-16, 2006 in Austin, Texas. Key representatives from both Ableton and SONiVOX will be on hand to meet and talk directly with consumers about the new product integration. For more information, visit their web site at www.ableton.com.
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