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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
"40 Series: Unmasked" Interactive Online Demo
July 15, 2006
Advertisement Audio-Technica, leading manufacturer of professional microphones and headphones, has announced the launch of its "40 Series: Unmasked" interactive online demo at www.audio-technica.com. This new website feature is designed to allow visitors access to the most comprehensive technical specifications while auditioning A-T's acclaimed line of 40 Series Side-address Condenser Microphones. The "40 Series: Unmasked" demo exposes the nuances and differences between the AT4060 Cardioid Vacuum Tube Condenser Microphone, AT4050 Multi-pattern Condenser Microphone, AT4047/SV Cardioid Condenser Microphone, AT4040 Cardioid Condenser Microphone and AT4033/CL Cardioid Condenser Microphone. The "40 Series: Unmasked" section of the A-T website is divided into several subsections: Product Overview / Description — comprehensive summation of the microphone's characteristics with application suggestions as well as testimonials from legendary producers/engineers such as David Reitzas, Frank Filipetti, Joe Chiccarelli, Nathaniel Kunkel, and Phil Ramone. Listen To These 40 Series Microphones and Compare — enables visitors to select a specific 40 Series microphone and hear a demo of a female vocal, male vocal or acoustic guitar. Demos were recorded in a state-of-the-art studio using a signal path as follows: microphone output to Great River MP-2NV preamp to Pro Tools|HD®. iZ RADAR 24 was used for A-to-D conversion. Take A Look Under The Hood — gives a deconstructed, cross-section view of the selected microphone with call-outs of key features. A-T Product Profile and Specifications — an expanded profile of each 40 Series precision studio microphone with key specifications. In addition, Audio-Technica offers a Line Overview, Optional Windscreens / Mounts section, downloadable PDF files of the individual microphone's specification sheet and 40 Series brochure, as well as a Using Microphones section. "We developed the '40 Series: Unmasked' interactive demo as a way to encourage end users to hear the differences within the 40 Series line," stated Gary Boss, A-T Marketing Director. "From the outside, our 40 Series side-address condensers look very similar, however each has its own unique design and sonic character. The '40 Series: Unmasked' online demo reveals those differences and now provides a comprehensive resource for 40 Series information."   (Click for close-up)
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