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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
D'Addario Announces Free Planet Waves Fret Polish With Select 3-Packs Of Strings
July 16, 2006
Advertisement Ready for the summer? Well, D'Addario is going to do its best to add fun to your season and beyond. From July through October of this year a Planet Waves Fret Polishing System will be available in specially marked 3-D Packs. 'D'Addario and Planet Waves are all about instrument care and maintenance," says Brian Vance, Senior D'Addario Product Manager. 'This special promotional pack is a great way for players to get their favorite strings at a great price, but also raise awareness to the importance of proper fingerboard board care." The 3-D Packs were an instant attraction for both retailers and players. The packages include three sets of best-selling acoustic or electric strings together in one box. As a result of this packaging, players save 13% vs. the price of single sets while dealers maintain their strong margins increasing their total sales dollars. The 3-D Packs are available for D'Addario Acoustic Phosphor Bronze Custom Light (11-52) EJ26-3DFRP, Light (12-53) EJ16-3DFRP and Medium (13-56) EJ17-3DFRP gauges. Electric players can find XL Electric Guitar strings in Super Light (9-42) EXL120-3DFRP, Regular Light (10-46) EXL110-3DFRP and Medium/Blues/Jazz Rock (11-49) EXL115-3DFRP gauges. The popular Planet Waves Fret Polishing System (a $7.99 retail value) provides the best product on the market for players to polish their frets during routine maintenance of their instruments. With the included two fret-sized templates and five sheets of fret polishing paper, even a novice player can help improve the look and playability of their guitar with the Planet Waves Fret Polishing System.   (Click for close-up)
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