| Cort G-Series Guitars Strat-style guitars. List: $235-995
by Brett Ratner
January 25, 2001
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| G-250 |
When covering a trade show, it’s easy to get caught up in all the high dollar stuff. But the fact of the matter is, a lot of beginners want inexpensive guitars to learn on. Working pros, meanwhile, need solid, dependable axes they don’t mind beating up at nightly bar gigs.
In the last few years, Cort has amassed an impressive list of endorsees and really stepped up its product line. It now offers a wide variety of solid, workhorse guitars and basses with features befitting instruments twice the price.
Cort spokesperson Jeremy Becker explained that Cort owns and operates factories in Indonesia, China and Korea. Whereas many companies buy product from a certain Asian supplier, slap on a name and mark up the price, Cort makes their own. This, Becker said, allows Cort to continually add quality and features without compromising cost and value. “We don’t have to pay for a bought-out product,” Becker said.
Cort, for example, recently dropped its line of strat copies and added its “G” line of bolt-on neck guitars. Ranging in price from $235 to $995, all but the lowest-priced models feature Wilkinson tremolos, Seymour Duncan-designed pickups, a graphite rolling nut and high-quality tuners.
The high-end G290 features genuine Seymour Duncan pickups and Sperzel locking tuners. But even the mid-line G250 is a highly desirable guitar and only costs $350.
Many Cort basses, meanwhile feature Bartolini active pickups, exotic tonewoods, multi-laminate construction and are available in five and six-string models as well as fretless. Entry level basses start at $300 with most mid-line instruments residing in the $500-$700 range.
“It’s great stuff,” Becker said. “Pick one up and play it for yourself.” For more information, visit www.cort.com. | 
