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PRESS RELEASE

Audio-Technica Snare/Tom And Kick/Tom Mics Now Offered Individually

January 24, 2001

Kick/Tom Microphone
(Click for a close-up)

Snare/Tom Microphone
(Click for a close-up)

Audio-Technica originally introduced their KP-DRUMS KitPak™ Series of drum and percussion microphones as a complete miking solution. The kit consists of four microphones, (two "Snare/Tom" mics, and two "Kick/Tom" mics), packaged in a durable, protective carrying case. Now Audio-Technica is making these microphones available on an individual basis. Drummers with a double kick or extra rack-toms can now augment their current miking setup. Also, percussionists who do not need to mic an entire kit can purchase the exact number of mics needed.

Designed by Audio-Technica engineers for the precise reproduction of drum and percussion instruments in live and recording applications, the A-T Snare/Tom mic features a moving coil dynamic design with cardioid polar pattern for accurate reproduction of snare and rack toms. This allows the mic to focus on the desired sound location - such as the "sweet spot" of the drum head - while controlling feedback and isolation between sound sources. In addition, the Snare/Tom mic has a frequency response of 100-12,000 Hz with the ability to handle fast transients and high SPLs.

Audio-Technica's Kick/Tom microphone also features a moving coil dynamic design with cardioid polar pattern and has a frequency response of 60-12,000 Hz. This combination, plus the mic's ability to handle high SPLs, enables the Kick/Tom microphone to deliver superior results on bass drum, as well as floor and "deep" rack toms.

The KP-DRUMS KitPak mics feature all-metal construction, built-in adjustable stand mounting and a low-profile design for minimum visibility and versatile placement around the drum kit. Output is via a three-pin professional XLRM-type connector.

"We decided to make available the KP-DRUMS KitPak microphones on an individual basis after requests from dealers and end-users alike," stated Gary Boss, retail market manager. "By offering these microphones individually, we have opened the market to a wider range of customers, providing them the flexibility to choose exactly which microphone suits their needs."

The Audio-Technica Kick/Tom and Snare/Tom are available immediately and have suggested retail prices as follows:

Kick/Tom $134.95

Snare/Tom $114.95

For more information, visit their web site at http://www.audio-technica.com/.

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