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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
Limited Time D'Addario Tin Box 5-Packs
January 24, 2001
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For a limited time, electric and acoustic guitarists can take advantage of D’Addario’s 5-Packs, which not only offer a 10% savings over the cost of five separate sets, but also comes in a reusable, collectible tin box. D’Addario’s Limited Edition 5-Packs are the latest additions joining D’Addario’s Multi-Pack family of 3-D Packs and Bass Twin Packs. D’Addario Multi-Packs have become extremely popular since their introduction, and the Limited Edition 5-Packs are expected to be a hot item in 2001. The 5-Packs are available for EXL110 and EXL120 electric strings (retail: $38.70), as well as EJ16 and EJ17 acoustic strings (retail: $53.75). The tin box is black and features the famous D’Addario logo and "The Player’s Choice" slogan on the top. Each set is individually sealed in D’Addario’s Corrosion Intercept packaging to ensure freshness, whether it’s the first or last set opened. "With the fast-growing popularity of other D’Addario multiple set packs, the 5-pack promotion is sure to be a big hit," states D’Addario Brand Manager Peter D’Addario. "The savings, along with the free tin box, make this a winner for both store owners and guitar players alike." For more information, visit their web site at http://www.daddario.com/.
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