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Harmony Central Winter NAMM 2003 Coverage
Anaheim, California: January 16-19
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PRESS RELEASE

New Entry-Level Guitars and Basses from ESP

January 24, 2003

At Winter NAMM, ESP introduced their new "50 Level" and "100 Level" instruments.

The new "100 LEVEL" guitars feature flamed or quilted maple tops on agathis bodies, with bolt-on necks and o ESP humbucking pickups. These new guitars come in at a list price lower than previous 100 series guitars. They are: EC-100QM - $399; H-100FM - $399; M-100FM - $449; MH-100QM - $499; and Viper-100FM - $399.

The "50 LEVEL" guitars are made of agathis, with bolt-on necks and the company's new humbucking pickups, and are among the most affordable LTD guitars ever offered. They are: EC-50 - $299, EX-50 - $329; F-50 - $299; H-50 - $299; M-50 (new lower price) - $219; MH-50 - $399; Viper-50 - $299.

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For the bottom-dwellers, ESP also announced the "100 & 50 LEVEL" basses. The 100s include the new ESP bass pickups and ABQ-2 active EQ circuit, and all of them have agathis bodies and bolt-on necks. They are: B-55 (5-string) - $299; F-104 (4-string) - $399; and the Viper-104 - $399.

All prices are US Suggested Retail.

For more information, visit their web site at www.espguitars.com.

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