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Harmony Central Winter NAMM 2003 Coverage
Anaheim, California: January 16-19
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PRESS RELEASE

Shure Introduces Beta 54 Headworn Vocal Mic

January 22, 2003

Shure Incorporated's new Beta 54 headworn vocal mic will made its official industry debut at this year's Winter NAMM. Available in both wireless and hardwired configurations, the ultra-lightweight and comfortable unit is a durable onstage performer employing a supercardioid design which delivers Beta sound, ambient rejection, and maximum gain-before-feedback.

Operable between 20 Hz - 20 kHz, the Beta 54 additionally features a smooth response tailored expressly for vocals that is both warm and natural. Outfitted with a low-output cartridge enabling it to handle extremely high sound pressure levels (149 dB SPL maximum), the mic is offered in black or tan, and comes with a snap-fit windscreen, detachable boom mount, and flexible, fully-adjustable headband.

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Prior to its Winter NAMM introduction, the Beta 54 was field-tested by a prominent group of artists and engineers from the touring and broadcast worlds. Many of the beta testers commented that its sound is comparable to that of a handheld microphone and its ambient rejection exceeds that of other competitive offerings.

For more information, visit their web site at www.shure.com.

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