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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
AA Metal-X Cymbals Available in New Performance Set
January 23, 2003
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SABIAN designed AA Metal-X cymbals for the heaviest hitters playing the hardest music. Instead of pursuing the easiest and seemingly most logical route of simply making these cymbals thicker and heavier, the award-winning company approached AA Metal-X from a different angle. These cymbals are designed to be durable, loud, and aggressive. They're not the heaviest or thickest, but an innovative 'power active' design increases their response rate, ups their volume and strengthens their durability. In short, they're hard cymbals for hard players. The latest introduction to this range of professional quality cymbals is the AA Metal-X Performance Set. Containing 14" Hi-Hats, a 16" Crash, and a 20" Ride, this set has been 'Sonically Matched' in the SABIAN Vault to deliver compatible, if brutal sounds. Commented SABIAN senior sales manager Peter Stairs: "Every indication is that AA Metal-X will be a huge hit with rock and metal drummers, the hard hitters these cymbals were designed for. And based on the popularity of our 'Sonically Matched' Performance Sets in other series, this set, which features a great photo of Mike Wengren of metal chart-toppers Disturbed is destined to go the same route. Support for this package and AA Metal-X in general will come from a series of 4-page foldout ads in major percussion publications, as well as extensive visibility in other media including SABIAN NewsBeat, our annual magazine/catalog that is distributed globally. The imagery on this package ties in with everything from P.O.P. items to advertising and we anticipate this focused thrust will result in immediate consumer uptake at retail." With its 'power active' response deriving strength and power from its design, not the thickness of its bronze, AA Metal-X is the latest innovative cymbal concept from SABIAN. The AA Metal-X Performance Set is 'Soncially Matched' in the SABIAN Vault, and offers consumers the confidence of playing cymbals that have been assembled in sets by the same experts responsible for selecting cymbals for Mike Wengren and other major SABIAN players. For more information, visit their web site at http://www.sabian.com/.
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