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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
Pro-Points Program Rewards Pro-Mark Customers
January 15, 2004
Advertisement Pro-Mark has announced a new consumer-driven incentive program. According to Pro-Mark's director of sales and marketing, Pat Brown, "PRO-POINTS is a program designed to reward consumers with free merchandise for buying Pro-Mark products." He continued, "It's very simple. Whenever one of our customers buys a Pro-Mark product, all he or she needs to do is to cut the bar code off the package and save it. Each Pro-Mark product carries a point value that can be found by visiting our web site at www.promarkdrumsticks.com and clicking on the 'Pro-Points' icon." Brown noted, "Point values vary with the cost of the purchase, and free merchandise can be redeemed for as little as 5 points. Customers may redeem their points for wearable items such as hats, shirts and jackets, as well as other accessory items such as drum keys and practice pads. They can even get their actual signature imprinted on 12 pairs of sticks". "There is a downloadable form on the site" Brown said, "and all the customer has to do is to follow the simple instructions and mail it to us along with the bar codes that have been cut from the packaging. We'll do the rest. It is very, very easy." For more information, visit their web site at http://www.promark-stix.com/.
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