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PRESS RELEASE

Elixir Introduces Anti-Rust Plated Plain Steel Strings

Anti-Rust Guitar String
.017 G Anti-Rust String
January 20, 2005

Electric guitar players have always had to accept that the more sweat they poured into their music, the quicker their plain steel strings were going to rust. Elixir Strings today announced its new electric sets with Anti-Rust Plated Plain Steel Strings. These strings have the feel and sound of traditional strings, but last up to three times longer without corroding.

"Elixir Strings revolutionized the guitar string industry with coated strings when we provided a valuable solution for preserving the tone life of wound strings," said Craig Theorin, product manager, Elixir Strings. "Our new Anti-Rust technology addresses the same challenge for plain steel strings. Guitar players no longer have to face rusty plain steels when leaving strings on for an extended period of time."

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The secret behind Elixir Strings' new Anti-Rust Plated Steels is its proprietary alloy plating that inhibits tone-killing corrosion. Although the new strings last up to three times longer without corroding, they maintain a traditional metallic feel with a crisp, clean tone.

Sets of Elixir Strings' Anti-Rust Plated Plain Steel Strings will be offered in Super Light, Light, Medium, Heavy and Baritone gauges.

For more information, visit their web site at www.elixirstrings.com.

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