Native Instruments Forms Separate Divisions for Instruments, Guitar and DJ products
January 20, 2006
Native Instruments today announced that it has formed separate
internal divisions for Instruments, Guitar and DJ products. This
will allow the company to better address the diverse needs of
today's musicians, producers and DJs, and increase its efficiency in
developing the best possible tools for the widest range of creative
applications. Each division specifically focuses on one of the three
markets, and includes its own product design, marketing and sales
facilities.
The Instruments Division of Native Instruments specifically caters
to music producers, keyboarders and sound designers of all styles
and genres. It incorporates the company's extensive range of
software synthesizers, samplers and effects, as well as the newly
announced universal sound platform KORE.
The Guitar Division focuses on providing innovative solutions for
today's guitarists and bass players. It builds upon Native
Instruments' highly successful market entry with its award-winning
GUITAR RIG and GUITAR COMBOS products.
The DJ Division of Native Instruments is dedicated to the further
evolution of digital DJ technology, based on the groundbreaking
TRAKTOR product range and on the close partnership with Beatport,
the leading digital download store for club music on the Internet.
"With the ongoing success of our Guitar and DJ products, the
formation of individual divisions for these markets was a logical
step to take," says Daniel Haver, CEO of Native Instruments. "From
now on, we will be able to observe and meet the needs of our users
even better, which will ultimately result in products that will
empower them to be more creative." For more information, visit their web site at www.native-instruments.com.
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