Sony Teams With Tony Franklin For Premium Loop Collection

Artist to Perform At Launch Of Tony Franklin: Not Just Another Pretty Bass During the NAMM Show 06 and Participate in a Fender® Tony Franklin Signature FretlessPrecision Bass® Giveaway

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Sony Media Software today announced the launch of Tony Franklin: Not Just Another Pretty Bass, a 2-disc 24-bit loop library from one of the industry's most recognized bassists. This is one of the first titles in Sony Media Software's new groundbreaking Artist Integration™ series that gives top recording artists such as Tony Franklin, who played with Jimmy Page in The Firm, the chance to construct new loop libraries, using existing libraries from Sony's popular Loops & Samples collection for reference.

"Tony Franklin, the legendary 'Fretless Monster,' is an incredible addition to Sony Media Software's constantly expanding library of world-class loops and samples for music production," said Dave Chaimson, vice president of marketing, Sony Media Software. "The Tony Franklin: Not Just Another Pretty Bass collection is unique in several ways. First, we bring you the powerful and emotional performances that only Tony can provide on his Fender® Precision Bass®; secondly, we've tightly integrated Tony's playing with Siggi Baldursson's drum loops to introduce you to our Artist Integration concept, and lastly, we've provided an extensive linger notes and exclusive video presentation featuring bass performances by Tony Franklin as well as an exploration of the key artistic ideas behind the collection which is sure to be a an important part of your sample music library."

The premiere Artist Integration concept promises a synergistic outcome that will allow for faster production of tighter, better-sounding music. To create Not Just Another Pretty Bass, Tony Franklin played bass over drum loops selected from Siggi Baldursson's Drumsugar and Zero-Gravity Beats collections. Tony's favorite loops from these two titles were combined to form a new counterpart, The Best of Siggi Baldursson: The Drum Loops collection, which is also now available for purchase.

Tony Franklin: Not Just Another Pretty Bass will debut at the National Association of Music Merchants (NAMM) tradeshow (January 19-22, Anaheim Convention Center) in Sony booth #6201. Tony Franklin will be on-site each day to perform, sign autographs and discuss the project. In addition, to celebrate this Premium Collection release, Fender Musical Instruments Corporation will give away a Fender® Tony Franklin Fretless Precision Bass® for a drawing that will happen at the NAMM Show on Sunday, January 22 in the Sony booth.

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"Tony Franklin's name is synonymous with the electric fretless bass," said Ritchie Fliegler, senior vice president of market development, Fender Musical Instruments Corporation. "We are proud to launch the Fender® Tony Franklin Fretless Precision Bass®, the same instrument that is featured throughout the Sony® Sound Series™ library, Tony Franklin: Not Just Another Pretty Bass. The library is a comprehensive showcase of the depth and scope of this fine instrument, brought to life by Tony's remarkable musical abilities."

In addition, fans of the bassist can participate in an exclusive remix contest titled "Thirty Second Power Trip" on the ACIDplanet.com website, the Internet's premier online community for digital musicians and producers. Entrants can create their own power trio with Tony Franklin bass loops, Siggi Baldursson drum loops and themselves on a lead instrument. Each submission must be no longer than 30 seconds. Along with other prizes from Sony, the winner will be considered for a future Sony Sound Series loop library.

The Tony Franklin: Not Just Another Pretty Bass Premium Collection library is now available for US $99.95 MSRP.
The Best of Siggi Baldursson: The Drum Loops is also available for US $59.95 MSRP. For more information or to locate a dealer worldwide, please visit www.sony.com/mediasoftware.

Sony Sound Series libraries offer comprehensive solutions for music creation. Three levels: Classic, Standard, and Premium, offer multiple price point options across a wide range of music genres. Sony Sound Series libraries are delivered in the ACID .wav file format that supports pitch-shifting and time-stretching in the entire line of ACID music creation programs, as well as Live®, Sonar™, Cubase®, Logic®, Soundtrack®, and GarageBand™ 2. These loops can also be imported into any other nonlinear editor that supports the .wav file format.

For more information, visit their web site at www.sony.com.