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127th AES Convention Coverage (New York, NY Oct. 9-12)
Winter NAMM 2008 CoverageAnaheim Convention Center--Anaheim, CA: January 17-20
PRESS RELEASE
Redesigned Rare Earth Single-Coil and Humbucking Pickups
January 23, 2008
Advertisement Fishman introduced completely redesigned versions of its Rare Earth single coil and Humbucking models, already the world's most popular soundhole pickups,at Winter NAMM 2008. The new Rare Earth Single Coil and Humbucking pickups have been carefully re-voiced and fine-tuned to offer an even smoother treble response than their popular, category-defining predecessors. Equipped with cutting-edge neodymium magnets, the new Rare Earth pickups offer a warmer, more naturally acoustic tone, along with exceptional accuracy and increased musicality. Both Rare Earth models ensure that players always get a pure, clean sound with excellent string-to-string balance and a smooth response throughout the frequency range. With a newly designed mounting system and ergonomic body shape for ease of installation and use, the new Rare Earth pickups also feature miniature batteries that mount quickly and conveniently on the underside of the pickup. The new Rare Earth models have been designed as plug-and-play pickups that can be easily installed with no invasive modifications. Another practical feature of the new Rare Earth pickups is a special low current design allows up to 300 hours use between battery changes. Featuring a pre-wired output jack that can also be endpin mounted, the new Rare Earth pickups fit in sound holes as small as 3-5/8" (92mm) diameter. MSRP for the Rare Earth Single Coil Pickup: $169.95   (Click for close-up)
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