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127th AES Convention Coverage (New York, NY Oct. 9-12)
Winter NAMM 2008 CoverageAnaheim Convention Center--Anaheim, CA: January 17-20
PRESS RELEASE
Mapex Adds New Configuration And New Finish To M Birch Series
January 03, 2008
Advertisement Mapex announced the release of a new lacquer finish and a new six-piece configuration for its best-selling M Birch drum series. The new Studioease Configuration includes a 22x18 bass drum. 10x8 and 12x9 tom toms, 14x14 and 16x16 floor toms and a 14x5.5 snare drum. The set includes five pieces of Mapex 550 Series hardware, including a bass drum pedal, hi-hat stand, snare stand, cymbal stand and a boom stand. The M Birch Studioease configuration (MB6285A) carries a list price of $1,869.99 for burst finishes and $1,689.99 for non-burst finishes. Mapex is also extending its free add-on tom program thru 2008. Consumers that purchase any M Birch drum set receive a free eight or ten-inch tom tom plus mounting hardware. The promotion will continue to be supported with national print advertising, in-store POP and on the Mapex website, usa.mapexdrums.com. The beautiful new Hermosa Fade transparent lacquer finish has also been added to the M Birch line-up for 2008. Transparent Midnight Black, which was introduced to the series as a special edition color in 2007, has been retained as a permanent color option for M Birch Series drum sets. The M-Birch Series features 6-ply, 7.2mm shells with an exterior maple veneer to accent the series' hand-applied, high-gloss transparent lacquer finishes. The drums are also equipped with the exclusive Mapex I.T.S. Isolated Tom Mount System, designed to extend the shell's resonance. M Birch drum sets come with an instructional DVD hosted by Mapex International Clinician, Dom Famularo.  (Click for close-up)
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